Leadership in Wine #5- Angie Atkinson

  • Alexis Robin

Angie is currently the National Sales Manager for Prophet’s Rock Wines, wine writer for M2 and M2Woman, and owner of Sgt. Peppers Ltd. She lives in Auckland and has deep knowledge of the New Zealand wine trade as a seller and a buyer. In 2019 she was awarded Outstanding Sales Representative at the Lewisham Awards.

Angie is passionate about wine and hospitality and considers herself very fortunate to be in the wine business, full of dynamic and interesting people.


How do you define leadership?

To me leadership is to lead by example. If you’re a passionate, kind, hardworking and knowledgeable leader then others will follow suit. It is also knowing your weaknesses, this is so you can learn from them and work on continuous self-improvement.


What are the main challenges of being a leader in the wine industry today?

The wine industry is always evolving and changing. New products, new trends, new brands. It is important to be aware of what is happening in the market and be aware of your place within it and where you aim to be.


What are your major breakthroughs in your career to become the leader you are now?

In my opinion knowledge is power, completing my WSET Diploma and Certified Sommelier exams gives me credentials that solidify my place within the industry. My experience in hospitality before becoming involved in sales gave me insights into my future customers’ needs and what to do and what not to do as a sales person.


If you were starting your career in 2019 in the wine industry, what advice would you give to yourself to become successful and content?

Always work hard, be organized and structured in your work. 

Learn as much as you can. 

Network with people in the industry and always be honest and genuine.

These are not only things that will help you be successful, but you will know that you have given 100% and that’s all you can do. And don’t forget to have fun too!

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